Mister Nitch is a French director, art director and visual artist. His roots in graffiti and music shape an approach driven by storytelling, emotion and attention to detail. With over 25 years in advertising, he has recently worked on projects for Xbox, Škoda, L’Oréal and DAZN. Drawing on his experience in fashion, luxury and beauty, Mister Nitch combines an artist’s eye with a precise approach to filmmaking. He sees AI as an extension of human imagination, exploring its possibilities in service of each film. From concept to final image, he stays closely involved to preserve the project’s creative intent, visual coherence and emotional impact.

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