Karim Charlebois-Zariffa is a director whose work sits at the intersection of advertising and art. Known for bold color, precise art direction, and a preference for building effects in-camera, he has brought that visual language to hundreds of campaigns worldwide for brands including Google, Target, Dell, and DoorDash. His process is deeply hands-on: he sketches his own storyboards, and treats every brief as a starting point rather than a fixed destination. With a background in sculpture, design, and objects, Karim approaches filmmaking as an extension of physical craft, using sets, props, and practical effects to build worlds and tell stories that feel tactile, clever, and real.

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